Marketing Lingo and Tricks of the Trade Seminar Marketing Lingo and Tricks of the Trade Seminar

?Marketing Lingo and Tricks of the Trade? Carissa Roman with PRstore Lake Norman DPI, EPS, PDF. Low resolution or high resolution. PMS or CMYK. Bulk rate, flat rate, standard rate. You've probably heard those terms mentioned by a printer or graphic designer, but what in the world do they mean, and why are they so important? This class will highlight marketing terms you need to know to develop sales materials with printers and designers. A few "tricks of the trade" will also be discussed to help you maximize your marketing investment and make the biggest impact for your business.